Report Finds 65% of Digital Media Consumed via Mobile

Posted by: on June 30, 2016   |Comments (0)|Spotlights

A report from comScore reveals that 65% of digital media in the U.S. is now consumed via mobile devices. According to a review of the report by Wireless Week, total usage of digital media has tripled since 2010 and is up more than 30% since 2013, with smartphones accounting for more than 90% of the increase.

When smartphone and tablet usage are combined, time spent mobile-viewing climbs to 65%, up 12 points since 2013. In contrast, browsing via desktop has decreased, dropping from 47% in 2013 to 35% in 2015. Millennials ages 18-34 have the highest volume of mobile usage, with 97% stating they use mobile platforms to access digital content; 20% report as mobile-only users, while 3% report as desktop-only. Millennials say that 20% of their time is spent on social networks, 61% of which is done via smartphone apps.

As mobile usage has increased, so have screen sizes: Since September 2014, devices with 4.5-inch screens (or larger) have seen the greatest increase in usage, while tablets and smartphones with screens smaller than 4.5″ have plateaued and decreased. To learn more and access the report, click here. (Sources: 1, 2, 3)

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Posted by: on June 30, 2016   |Comments (0)|Spotlights