This week, both Apple and Google Play launch their new music streaming services. In a possible effort to lure paid subscribers, Google has launched their service ahead of Apple, with Apple’s service set to launch for June 30th.
Apple’s service made news this week when the company came under fire, most notably in an open letter penned by Taylor Swift, who accused the company of intending to stiff artists on royalties owed to them during the service’s 3-month free streaming trial period. They have since reconsidered the decision and announced that they will be compensating artists via (Apple Senior Vice President) Eddy Cue’s twitter account.
Unlike Spotify, neither service allows you to select the songs playing. Google Play Product Manager, Elias Roman, says that he believes many people will not mind, as consumers are after an effortless experience. The company is relying on the behind-the-scenes work of actual people, who hand select and curate available playlists; algorithms only come into play after a radio station (based on an artist or song) has been chosen. Apple’s philosophy is similar: Their service claims to offer an “old-fashioned human-curated music playlist for the digital age,” and Apple’s music chief Jimmy Iovine says that algorithms alone “can’t do that emotional task.”
Subscribing to Google Play allows you to take playlists offline – as well as manipulate, edit, and rename – and listen without interruption. Apple will be offering their service for free for the first 3 months and will offer individual and family premium plans after that time. (Sources: 1, 2, 3, 4)